Targeting academic online courses: two scenarios

There’s much excitement for institutions who are considering offering their academic programmes online, because they know it could extend their reach. At the end of the day, many institutions are also anxious because they don’t know how to target their approach. There are two sensible paths you might follow to improve your current offering:

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Scenario 1: existing students, new courses

Many institutions build strong relationships with their students who then return for further education and professional development, basing their decision on your established approach and good reputation. Offering some courses online allows you to reach your existing market with a new product. If your students had a great experience with your institution on campus, they may well turn to you to help further their education. This may take the form of masterclasses, short courses or continued professional development programmes. Online courses offer flexibility to working alumni who are already loyal to your institution.

Scenario 2: existing courses, new students

In some cases, students who want access to your institution’s programmes are blocked by constraints such as time or geography. These people represent a new market of students that you can reach with your existing courses. Offering your existing courses online allows your institution to rely on its reputation as an education expert, while moving beyond the constraints of the traditional classroom medium. Online courses allow access and enrolment scalability for high-demand programmes to students geographically out of reach, and could prove more cost-effective for both your students and your institution.

What next?

With our marketing and cost analytics, Hubble Studios can help you predict the enrolments, revenue and cost of a potential programme. Contact us for more information.